The 2025 Superpowers Index
Introducing dentsu B2B’s 2025 Edition of The Superpowers Index, and this year it’s bigger and better than ever! The Superpowers Index, conducted by B2B International in collaboration with dentsu B2B,......
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B2B Blog entry
How Market Research Can Help Sharpen B2B Strategic Positioning
...Mean? Positioning is the art of defining how a brand, product, or service is perceived in the minds of its target audience – relative to competitors. In B2B, this means......
B2B Blog entry
Balancing AI and Human Insight in Qualitative Research
...with human-led thematic development for richer insights. This could involve using AI to identify overall patterns, followed by in depth human analysis to explore the underlying causes and implications. Think......