...In-Depth Interviews Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever Big Qual: What It Is and Why It Matters for B2B Research......
...be using AI to support and enhance our work. In short, the industry discussion around AI is no longer about replacing researchers; it’s about how researchers can leverage AI-driven tools......
...data scientists, strategists and client teams to interpret the findings. The best insights come from collaboration and shared understanding. Focus on action Insight is only valuable if it leads to......
...the B2B world. Jennifer: Yeah, definitely. I think it’s really interesting how people carry over expectations from their consumer lives into B2B, and it’s impacting what we’re seeing in B2B......
...analysis is unique and interpretive, it is often used alongside or compared with other qualitative approaches in B2B market research. Similar techniques that focus on language include: Thematic Analysis –......
...difficult it is to interact with a company. It’s a strong overall indicator of CX because it encapsulates all touchpoints in the customer journey. If a customer encounters difficulty at......
Introducing dentsu B2B’s 2025 Edition of The Superpowers Index, and this year it’s bigger and better than ever! The Superpowers Index, conducted by B2B International in collaboration with dentsu B2B,......
