...conducting effective market opportunity assessments. Applications of SWOT Analysis in Market Research Identifying Market Positioning – Evaluate a company’s position in the market, identify its strengths and weaknesses, and......
...Questioning Technique Read Now The Role of Market Research Market research is vital for identifying and optimizing the Zone of Tolerance in B2B customer service. Here’s how it contributes:......
...Develop and Activate Buyer Personas in B2B Market Segmentation in B2B Markets Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever Learn more......
... Interested in using RIVR modelling in your next research study? Get in touch to learn more. Learn more about our Product, Proposition & Pricing Research > Readers......
...its key advantages is the ability to ask follow-up questions in real time—just like in a traditional in-person focus group. This helps uncover deeper insights into customer needs, behaviors, and......
...creative. For instance, if you’re testing an advertisement, present it in a context similar to its intended placement—such as social media or out-of-home (OOH) channels. This ensures the feedback reflects......
... Conclusion Japan is not “difficult” – it is different. And with difference comes opportunity. This playbook is not just a checklist; it’s a mindset shift. By respecting cultural norms,......
...Innovation in B2B Research Read Now Final Thoughts The integration of AI transcription and translation tools into market research is no longer a futuristic concept – it’s a present-day......
...Increase Response Rates in Online B2B Surveys Read more 📞 CATI – Computer-Assisted Telephone Interviewing What it is: A trained interviewer conducts the survey over the phone, following a......
...– brings the customer’s voice to life. It uncovers the “why” behind the data, revealing insights that can inspire teams and drive strategic innovation. At B2B International, we specialize in......
