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The New Shape of Superpowered B2B Customer Experiences (2022)
...that it also enabled us to explore the meaningful differences across several different audiences including: Regional differences Industry differences Seniority differences Generational differences In this report you will learn: How......
B2B Blog entry
The Right Way to Measure Top-of-Funnel Performance in B2B
...to which your brand is front-of-mind. The value of this insight is even greater if the awareness being tested is situational – in other words, asking your target audience to......
B2B Blog entry
The Right Way to Measure Mid-to-End Funnel Performance in B2B
...consideration of the brand. Brands that are well-known are not strong unless they can convert top-of-funnel equity into end-of-funnel equity. An important part of this conversion is the extent to......
B2B Blog entry
5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
...about what it takes to create competitive advantage and drive customer loyalty in B2B markets today, check out our Superpowers Index research. To discuss how our tailored insights programs or......
B2B Blog entry
Transforming Tradition: Embracing Innovation in B2B Research
...of how B2B International is leveraging innovative solutions to enhance qualitative research projects. Injecting AI We have had lots of discussions around where it is appropriate to use AI. We......
B2B Blog entry
How to Apply the Three Circles Framework in Strategic B2B Research
...wants and that everyone provides and so it can be very challenging to win in this space. The ‘points of differentiation’: What is often more successful is if a client......
B2B Blog entry
Competitive Landscape Analysis with Porter’s Five Forces Framework
... Why is competitive landscape analysis important? One of the key applications for this framework is when one of our clients is interested in entering a new market. It is......
B2B Blog entry
How to Meet the Emotional Needs of B2B Buyers
B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit (DMU) involved in the process. The DMU is made up......