B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit (DMU) involved in the process. The DMU is made up......
...and how it perceived in the eyes of the target audience is vital in delivering strong performance and making it distinct and different from competitors. It is also of great......
...the following property? I like it I expect it I am neutral I can tolerate it I dislike it The intent here is to measure the range of possible emotional......
...perform in the market in order to assess the best strategic direction or opportunity for an organization. If there are several very strong existing competitors in a market, it may......
...see a return in terms of business growth. Research is only valuable if it can be turned into actionable insights that drive growth and profitability. In this episode of the......
What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or services or improve existing products or services and ensure they......
...customer’s point of view, if they can see it, smell it, touch it, taste it, hear it, feel it, sense it, click it, hold it, carry it, use it, step......
...qualitative research with customers is imperative in collecting useful and relevant data. Below are some key qualitative research methodologies to consider. Method Description In-depth interviews One-to-one interaction between interviewer and......
...work life. The importance of active listening has been highlighted as key in improving communication that we have with other individuals, and its impact on the workplace has seen only......
