How to Connect with Business Decision-Makers in 2023
We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK. The insights from this survey were also distilled to understand how business......
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A 6-Step Process for Impactful Customer Journey Mapping (And 5 Pitfalls to Avoid!)
...and identifying what needs to be improved. The final 3 steps are more strategic, i.e., designing and implementing the ideal ‘future state’ of the customer experience. Introspect The fourth......
How to Determine the Strength of Your B2B Brand
...businesses. To view the interactive PDF in full-screen mode, click here to open in a new window. Readers of this article also viewed: Brand Measurement and Benchmarking: Laying......
Brand Measurement and Benchmarking: Laying the Foundations for Building Stronger B2B Brands
...makes a “great” brand within an industry can change as market perceptions shift. Without a multi-faceted approach to measuring performance, it is hard for businesses to know if their focus......
B2B Blog entry
Three Insight-Driven Ways to Future-Proof Your B2B Customer Experience
...View Infographic Deep dive into key issues Having gained a comprehensive understanding of the customer journey, it is likely that you will have identified further issues to explore. This......
2023 B2B Market Monitor
B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex,......
B2B Blog entry
B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX
...the top. Subscribe today for your dose of exclusive insights from the B2B market experts. In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth,......
B2B Blog entry
B2B Insights Podcast: How To Build B2B Technology Brands That Shine
...the information sources customers use the most Why brand building is a long-term investment… …plus lots more! Listen to the podcast episode in full below. To dig deeper into the......