The competitive environment is more intense than ever before. The number of brands considered in a B2B buying journey has increased 62% since 2021 (Source: The 2024 Superpowers Index). With increased competition, decision makers are turning to though...
What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method of gathering unique insights that are often missed in telephone interviews and online surveys. ...
A brief overview of some of the unique challenges involved in B2B pricing and how to handle them Pricing exercises are a common component of market research projects and a range of methods have been developed to identify the optimal price for a new p...
A business without ambition will not survive long in the market. Just like in sports, we need to set new goals, and doing things the same way repeatedly will not only not lead to growth but will probably lead to a deterioration in business performanc...
At the start of any project, it is essential to gain a comprehensive understanding of our client’s business challenges and research objectives. One way to immerse ourselves in our client’s business is by conducting internal interviews at the begi...
The shift to conducting more research online It is fair to say that the most long-lasting change to our daily lives following the COVID-19 pandemic has been to the way we work. This is true as much for market research as it is for many other industri...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
What Is Derived Importance? Often in market research surveys, we ask respondents to rate their satisfaction across different stages of the customer journey, such as satisfaction with pricing, quality, and customer service responsiveness. With this da...
In my role as Resource and Development Manager, I’ve experienced firsthand the complexities of remote work, especially in training and developing our team using digital tools. While the challenges are real, so are the opportunities. Remote work...
Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and interactive discussions. They usually involve a moderator leading a discussion with a small group (id...
