Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...
New products breathe life into a product portfolio. “New” is one of the most powerful words in the marketing vocabulary and every company needs to see a significant proportion of its product lineup graced with this adjective. This is somet...
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the different needs of your customers is vital if you want to develop effective marketing strategies and gain competitive advantage. How...
An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your market...
Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand how their specific needs differ from one another. In B2B markets, there are far fewer behavioural and needs-based segments to work wi...
David Ward this week uses his data processing expertise to show us how we can spot and weed out ‘rogue respondents’ to get the most reliable and valuable data from our online surveys. The internet is a very useful tool in market research. We can ...
Questionnaire design is one of the hardest and yet one of the most important parts of the market research process. Given the same objectives, two researchers would probably never design the same questionnaire. The following seven steps will help you ...