We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork centre were recognised in both the ‘Interviewer Excellence -Telephone’ category and ‘Best Interviewer Training an...
For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that are used in its related disciplines. For meaningful knowledge of the relationships between businesses and their customers, whether b2b ...
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined...
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share e...
During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I w...
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors. These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and blog post around the web. Its popularity has soared in recent years as more and more of its applications hit the mainstream. Smart Homes is...
