Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded...
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile phones than toilets. Out of the world’s estimated population of 7 billion people, 6 billion have access to mobile phones. T...
The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no prizes for guessing on which side of this dichotomy businesses hope to fall, innovation can be a challenge. While we often think ...
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed by social norms and the other governed by market norms. Social norms are the beliefs and behaviours among friends tha...
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of industry sectors came together to share their challenges and successes, and to discuss where CX is heading in the future. We started the day b...
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction from respondents. They can be: Auditory – such as a read out of a concept or product features. Visual – such as images or video of mar...
As well as the use of colour in branding, the choice of font is equally important. It is yet another form of non-verbal messaging you are sending out about your brand. Your typographic palette helps to tie all communications together, from the copy o...
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not be able to ask the questions we need to be able to reach the answers we seek. However, far too often the time and w...
