Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and blog post around the web. Its popularity has soared in recent years as more and more of its applications hit the mainstream. Smart Homes is...
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with a need to better understand a potential new market, and what opportunities may be available to them there. As researchers, w...
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded...
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile phones than toilets. Out of the world’s estimated population of 7 billion people, 6 billion have access to mobile phones. T...
The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no prizes for guessing on which side of this dichotomy businesses hope to fall, innovation can be a challenge. While we often think ...
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed by social norms and the other governed by market norms. Social norms are the beliefs and behaviours among friends tha...
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...
