Automotive Market Research

The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity. In such an environment, the need to make every investment decision a prudent one is paramount. Similarly there is a real need to fully understand every step of the value chain if the full benefit of investment is to be felt.

B2B International has extensive market research experience in corporate positioning and brand image, along with customer/dealership satisfaction surveys and wide ranging consultancy services to other areas within the automotive sector.

Over the past 2 years, we have conducted automotive research in the following areas:

• Customer satisfaction amongst UK fleet truck buyers
• Customer satisfaction with a new vehicle launch in Europe
• Strategic research on improving European sales for a major vehicle manufacturer
• Mystery shopping with UK truck dealerships to test customer service levels
• A re-branding study of a major truck manufacturer
• Consultancy advice on marketing strategy implementation
• Due diligence research for an Italian motorcycle manufacturer

Some of our clients in the automotive, truck and fleet management markets include Volvo, Leyland DAF, ERF, Ford Iveco, Mercedes Benz, DaimlerChrysler and Hyundai.

For more information on how B2B International can help you, contact our Automotive Research Team.