Response Accuracy Calculator

Use our Response Accuracy Calculator to assess the accuracy of your survey results, based on the size of your sample, and to 95% confidence limits.

Using the Response Accuracy Calculator

  1. Select the % figure for each response e.g. 75% respondents answered ‘yes’ to a particular question.
  2. Select the total sample size e.g. 500 completed questionnaires.
  3. The figure in the box shows the accuracy of your response.

E.g. if 75% respondents answered ‘yes’ to a particular question, and you spoke to 500 respondents, you can be 95% confident that your result is accurate within 3.9%. I.e. If you interviewed everyone in the market, you would reasonably expect a ‘yes’ response of not less than 71.1%, and not more than 78.9%.

Accruracy level (+ or -)

4%

Contact Us >

Find out more about our specialist tools and resources for helping you with business research and planning.

Our industry expertise

The research was thoroughly conducted and all the project objectives were exceedingly met.

Ansell

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé