B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.
Use our Response Accuracy Calculator to assess the accuracy of your survey results, based on the size of your sample, and to 95% confidence limits.
E.g. if 75% respondents answered ‘yes’ to a particular question, and you spoke to 500 respondents, you can be 95% confident that your result is accurate within 3.9%. I.e. If you interviewed everyone in the market, you would reasonably expect a ‘yes’ response of not less than 71.1%, and not more than 78.9%.
Accruracy level (+ or -)
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The research was thoroughly conducted and all the project objectives were exceedingly met.