Use our Response Accuracy Calculator to assess the accuracy of your survey results, based on the size of your sample, and to 95% confidence limits.
E.g. if 75% respondents answered ‘yes’ to a particular question, and you spoke to 500 respondents, you can be 95% confident that your result is accurate within 3.9%. I.e. If you interviewed everyone in the market, you would reasonably expect a ‘yes’ response of not less than 71.1%, and not more than 78.9%.
Accruracy level (+ or -)
Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.
A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.