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Marketing

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014

11 steps to choosing your perfect brand name

A recent article in The Marketer highlighted the steps that can be taken

How To Move A Brand Forward

How do I move my brand forward? For many companies, both

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific –

B2B Intl Confirmed At IDM 2012 Business Marketing Conference

The 9th IDM Business Marketing Conference: New world, new values, new customer rules

Business Surgery – Market Research Is Dead!

In our next Business Surgery, Nick Hague discusses how the world of market research

Polocrosse Comes To Town

The teams have arrived, the horses are ready and everything is well underway at

Our industry expertise

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel