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Sales Versus Marketing: Poles Apart

Sales versus marketing. It is not uncommon in business for the two disciplines to be clumped together but, in reality, the two functions are often worlds apart.
When it comes to the not insignificant matters of product, price, promotion, audience, brand reputation and strategy (to name but a few), a company’s sales teams

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about their customers, products, and services. A recent McKinsey article highlighted the importance of monitoring ‘weak signals’, described as the little snippets of potentially crucially information that may normally get lost in social media streams. These ‘weak signals’ can provide valuable

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the penultimate tip of the series looks at how you can make your b2b content relevant, compelling and shareable! To read yesterday’s top tip, click here: Top Tip 8.
Top Tip 9: Make your b2b

11 steps to choosing your perfect brand name

A recent article in The Marketer highlighted the steps that can be taken when trying to choose a brand name. What emerged was an 11-step process to be conducted in a group brainstorming session or workshop, using idea generation and elimination to arrive at a brand name everyone loves.
The 11-step process to

How To Move A Brand Forward

How do I move my brand forward? For many companies, both new and well established, this is the million dollar question. Those looking for the answer may find that the latest article posted on the B2B International website goes some way to answering the question.
In the article, Ben Harris

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific – marketing budgets appear to be on the rise. This is according to the latest Global Marketing Index from Warc.

Launched in late 2011, this monthly measurement draws on data from a panel of brand owners, media companies, ad

B2B Intl Confirmed At IDM 2012 Business Marketing Conference

The 9th IDM Business Marketing Conference: New world, new values, new customer rules
The role of marketing in driving the business, and the need to have nailed down a robust and well thought out business strategy to underpin your marketing, has never been greater. To achieve results and demonstrate their impact

Business Surgery – Market Research Is Dead!

In our next Business Surgery, Nick Hague discusses how the world of market research is changing.
Market research is dead! Or at least it may be in its traditional sense. Times they are a-changing. For a long time at B2B International we have argued that delivering strategic insights is the key

Polocrosse Comes To Town

The teams have arrived, the horses are ready and everything is well underway at the 2011 Polocrosse World Cup!
B2B International, shirt sponsor of the USA polocrosse team, was there to cheer them on over the weekend. After beating the UK on Friday but losing heavily to the South Africans on Saturday, the

The Most Important Tool For Any B2B Company

Arguably the most important tool for any b2b company is an up-to-date database of its customers. Most b2b companies have just a few thousand (and sometimes just a few hundred) current and potential customers. And yet, if you asked to see a list of these companies with all the required contact information, you would

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B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

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