Effective Implementation of Marketing & Sales Strategies
A detailed examination of effective implementation concepts, tools and models:
- Personal planning
- Time management
- Prioritisation
- Personal action planning
- Challenges of implementation
- Globalisation vs. Localisation
- Converting global initiatives to local relevance
- Planning & managing implementation projects
- Working the interfaces
- Working effectively with sales and others involved in implementation
- Making things easier
- Working cleverly
- Detecting, seeing and exploiting the synergies
- Measurement and tracking
- Active change management
Who should attend?
Experienced marketers, and product and business managers wishing to implement strategies more effectively using modern techniques.
What will I learn?
A structured, methodical approach to marketing and sales implementation; How to improve the quality and profitability of your business, through more effective implementation; Taking marketing strategies and plans through to implementable actions, including sales and marketing implementation planning, measuring and tracking; Managing change.
Key Marketing Elements
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