The decision to enter a new market is one of the most important – and, therefore, most difficult – decisions any company will face. Establishing a presence in new territories requires substantial investment, whilst the political, economic, cultural, legislative and technological barriers can also act as a major disincentive to enter new markets.
Chinese Market Entry Research
B2B International takes the view that, whilst the decision to enter a new market is an extremely difficult one, it is also a decision that could result in significant long-term rewards for your company if handled correctly. We are experts at assisting Western companies to explore new markets in developing countries such as China, and have helped many companies to formulate and execute their Chinese market entry strategies.
Our Chinese market entry studies provide practical and actionable findings to our clients and seek to find answers to most frequent questions faced by new market entrants:
- How do I know the target market is big enough for my product offering to be a success there? What is the size of the target market?
- How can I ensure that the target market understands my offering?
- How should I market and promote my offering in a new territory?
- Will my products or services need to be adjusted to meet the needs of the target market, and if so how?
- How can I price my products and services in the new target market?
- What are the routes to market? How should I seek to access the marketplace?
- If there is an opportunity, what type of business would be best placed to make the most of this opportunity? For example, should we begin by setting up a representative office or subsidiary? What about a joint venture? Or should we begin by tapping into a local distribution network?