Customer Value Management
A detailed exploration and examination of customer value management concepts, tools and models:
- Who is the customer?
- Targeting customer segments
- Measuring customer satisfaction
- Beyond customer satisfaction: delighting the customer
- Setting the competitive standard
- Customer classification and prioritisation
- Customer Value Management models
- Choosing the right CVM model
- Distributor, e-business and beyond
- CVM Dynamics
- Enlightened e-business strategies
Who should attend?
Marketers, product and business managers wishing to create customer and business value through customer value management.
What will I learn?
An integrated approach to CVM; Practical CVM throughout the organisation; How to improve the quality and profitability of your business, using customer relationship management and taking account of E-Business. Presented in a relevant and lively workshop for people in B2B Product and Service markets and applied to industry conditions and situations.
Key Marketing Elements
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english | 