B2B China

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"We were extremely pleased with the quality of the service, advice and assistance that B2B were able to offer."

Baker Tilly

B2B International China Publications

B2B International is renowned for the quality of the papers and publications written by its Directors and staff.  This section of the site contains an array of white papers created by the team at B2B International.

What Is A White Paper?

A white paper (also known as an issues paper, position paper or thought
leadership paper) frames certain issues that are of interest to a specific industry. White papers...

The white papers are in both html and Word format.  Click on the icons below to open a paper. ( Standard web page, Word document)

Business-to-Business Market Research In China

HTML Document Word Document

Marketing and Selling to Chinese Companies

HTML Document Word Document

Branding in Business-to-Business Markets

HTML Document Word Document

Getting People To Switch

HTML Document Word Document

The Value Of Brands

HTML Document Word Document

What's In A Name?

HTML Document Word Document

Differentiation

HTML Document Word Document

Guiding Acquisitions & Investment Policy

HTML Document Word Document

Segmentation

HTML Document Word Document

Switching In The Financial Services Industry

HTML Document Word Document

The Problem With Price

HTML Document Word Document

Conducting Market Research In China

HTML Document Word Document

 

Watch this space for additional research white papers in the future.


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Beijing: Moscow: London: New York: September 02, 2010