...in the research process is key to ensuring insights are acted upon. Including a wider group in a project kick-off workshop helps align everyone, address questions or concerns, and incorporate......
...segmentation. Carol-Ann is widely published and is co-author of an authoritative text on b2b market research, The Industrial Market Research Handbook, in addition to a number of white papers and......
Net Promoter Score (NPS) is an alternative measure of customer satisfaction and loyalty, and is used to determine how likely your customers are to recommend and promote your company.......
...divided into three main categories. First Impressions The phrase ‘You only get one chance to make is good first impression’ is true; yet it seems to be overlooked or ignored......
...is thought-provoking to listen to, developing your findings into recommendations into a structure which is simple and easy to retain; so how do we ensure that our audience is engaged......
...segmentation. It is important in these circumstances not to let perfection be the enemy of good. A solid segmentation effort provides a strong foundation for persona creation, but it is......
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took......
...but does it whilst being friendly, empathetic and trustworthy, is becoming increasingly important in B2B relationships, and is something we should bear in mind when we approach our clients. ......
