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China Market Research

...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics,......

The Failings Of B2B Customer Experience

...commitment is hitting a high note in the companies we interviewed. It seems that the beating hearts of companies want to deliver great customer experience but find it difficult to......

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Market Research Company in Singapore

...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest companies and organisations outside of Singapore. Using the very latest......

Product Development: What You Want, Baby I Got It

...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to further distinguish the company from the competition, to find new......

Pricing Strategy: Name Your Price

A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a......

Growth Strategy: Up, Up and Away

...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor Ansoff had advice for such companies based on a simple......

Managing Distributors in B2B Marketing

...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......