...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics,......
...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor Ansoff had advice for such companies based on a simple......
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to further distinguish the company from the competition, to find new......
...I think that the global nature of our company is relatively unique. There is only one other company that is truly global. Additionally, we are deeply integrated within the food......
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is something people ask for by name. A brand stands for......
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....
...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest companies and organisations outside of Singapore. Using the very latest......
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
...successfully delivering against these needs to help B2B tech brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series: Driving Commercially Powerful......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 3 Core Components of Brand Health......
