...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics,......
...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest companies and organisations outside of Singapore. Using the very latest......
...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor Ansoff had advice for such companies based on a simple......
... Read the full transcript: Jump to section: The current state of B2B CX Complexity of B2B CX Common mistakes when measuring B2B CX Laying the foundations......
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....
...I think that the global nature of our company is relatively unique. There is only one other company that is truly global. Additionally, we are deeply integrated within the food......
Use our compound growth rate calculator to work out the likely growth rate of your business or marketplace over different periods. Using the Compound Growth Calculator Enter the sales figures......
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......
...Driving Commercially Powerful Brand Experiences in Financial Services Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiable ...
