...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important difference, however, is the time taken to complete surveys: The......
...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor Ansoff had advice for such companies based on a simple......
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is something people ask for by name. A brand stands for......
...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics,......
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to further distinguish the company from the competition, to find new......
...than the competition and to build a competitive edge. The importance of digital in the early stages of b2b purchasing is not to be underestimated. Research by BCG suggests that......
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a......
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
...Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Professional Services Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiab...
