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B2B Blog entry
Event Roundup: Why Emotion Is at the Heart of B2B Decision-Making
...an incumbent will need to be particularly creative in terms of how it positions itself as reliable – whether, for instance, in terms of case studies, testimonials, or information on......
B2B Blog entry
COVID-19 Tracker: Remote Working – Time and Productivity Gains Mean More Opportunity to Focus on Creative Thinking and Complex Tasks
...Productivity Currently a Top Concern for Businesses Data from our latest wave of research shows worries over ability to cope with flexible working and with productivity of colleagues and employees......
Maximizing Employee Engagement: Adapting The Right Recruitment Strategy
...actions are certainly helping engage the workforce in the short-term but in the long-term they will have a limited impact on the engagement of your employees if you have adapted......
B2B Blog entry
Why Companies Should Keep the Branding Light on During a Crisis
...opportunity: To emerge from this recession in far better shape than those who put branding on pause. The lesson? Investing in your brand is a long-term strategy. Don’t lose perspective......
B2B Blog entry
The B2B Brand Masters Podcast Series #1: Mark Ritson
...new brands with every product launch Long term brand building vs short term sales activation The importance of brand measurements The power of emotion and purpose in modern B2B branding......
B2B Blog entry
The B2B Brand Masters Podcast Series #2: Peter Weinberg
...concept behind the trends “War on Brand”, “Blockbuster Marketing” and “The Death of Hyper Targeting” The benefits of brand building both short term and long term How a B2C company......
A 6-Step Process for Impactful Customer Journey Mapping (And 5 Pitfalls to Avoid!)
...B2B Decision Maker Buyer Journey Mapping in B2B Markets How to Research, Develop and Activate Buyer Personas in B2B Learn more about our customer journey research programs > Or get......
[Infographic] Exploring B2B Attitudes Towards Sustainability
...effectiveness of your sustainability messaging. Learn more about our research services > Or get in touch to find out more on how our market research expertise can help your business......
B2B Blog entry
3 Often Overlooked CX Metrics that Make your Customer Experience Program Stronger
...brand interactions, while likelihood to repurchase offers a longer-term view by assessing whether customers might stop doing business with the brand. As such, it helps cut through the noise of......