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Net Promoter Score (NPS)
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CX Day Toolkit: Our Most Popular CX Resources to Help You Level Up
...out our case studies > Learn more about our customer research programs > Or get in touch to discuss your business needs and objectives with a CX research expert......
B2B Blog entry
Why B2B Companies Should Consider Their Brand Personality
...to Do It Well B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research How Market Research Can Help Enhance Brand Communication in B2B To discuss how our......
Product Development: What You Want, Baby I Got It
...a variety of ways, sometimes subtle but nevertheless important in the eyes of customers. They are based in different locations, they offer different delivery times, they have different terms and......
Do Emotions Play a Part in Business-to-Business Decision Making?
...yet, when we probe further, and enquire to what extent the buyers chop and change brands in their search for a better price, or a better performing product, we learn......
B2B Blog entry
COVID-19: Resilience & Business Continuity – Almost 3 in 5 Businesses Admit They Could Have Done “Much More” To Prepare
...least likely long-term risks expected to impact the global economy. So, what can we learn from the 7% of “enlightened” organizations in our sample that did properly anticipate the risk?......
B2B Blog entry
Business Strategies Post-COVID: Customer Needs, Social Responsibility and D2C Business Models the Top Trends
...priorities of businesses on their road to recovery. Business decision-makers have room to think about the future again Data from our latest wave of research shows an abatement......
B2B Blog entry
The Future of B2B Experiences Podcast Series #4: Phil Clayton, Meta
...2022. In this episode, Phil discusses what the Metaverse means for businesses today, what the immediate and long-term opportunities are and what the future of work looks like and the......
B2B Blog entry
How to Measure Brand Performance with the Brand Health Wheel
...and usage are relatively straightforward to measure, there are different options around awareness – namely, is our focus on spontaneous recall of the brand or on prompted/total awareness. In terms......