Product Strategy: Act Your Age
...keep our eyes on. Market research may help but it is never as informative as a real product trial. Opening a new store concept or launching a new brand will......
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B2B Blog entry
How to Spot Rogue Respondents and Remove Unreliable Data in B2B Market Research
...our online surveys. The internet is a very useful tool in market research. We can reach a much wider and larger audience than using traditional pen and paper or CATI......
On The Pulse: Understanding Market Shifts During the Pandemic and the Implications for Your Business
...to join each webinar where I was able to summarize the implications of our research, and what it means for B2B brands moving forward. The research which drove this webinar......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...Digital Transformation Journey Learn more about our customer experience research programs > Or get in touch to find out more on how our market research expertise can help your business......
Promotional Strategy: Sound Your Horn
...research would be useful. Developing a promotional strategy New customers are the lifeblood of a company. They bring revenue and importantly they bring repeat custom. Winning new business requires a......
B2B Blog entry
Business Sentiment & Emotions in COVID-19: Big Business Is Most Concerned About Its People & Millennials Are Coping Best
...businesses have been forced to close down in the short-term, and welcome fewer customers into their outlets in the long-term. Online businesses are among the most confident not only that......
9 Trends That Will Shape B2B Brands in 2026
...Centre Stage More buyers will begin their research journeys using AI agents, copilots, and chat based tools instead of traditional search. As a result, GEO (Generative Engine Optimization) – or......
B2B Blog entry
5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
...research requirements. 1. The customer experience Do you have a deep understanding of the personas you serve, the path-to-purchase, and what ultimately drives satisfaction and loyalty? How insights can......