The Importance of Pricing Strategy in Optimising Sales and Profit

A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b companies have a formal strategy in place. The manipulation of prices, both upwards and downwards, offers enormous pote...

July 2015 / Written by B2B International

Common Sense: The Rise of Sensory Marketing

More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has had a “wear and tear” effect on our attention and receptiveness to the messages being communicated. We have become less s...

June 2015 / Written by Megan Mockler

The Importance of an Augmented Product

As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays ...

June 2015 / Written by B2B International

Creating Engaging Outputs for Market Research Findings

As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-...

June 2015 / Written by Emma Flood

6 Tips for Mobile Data Collection in B2B Markets

We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys ...

May 2015 / Written by Nik Werk

The Risks of Conducting Market Research in China

In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...

April 2015 / Written by Stephanie Teow

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking about this month – stakeholder and employee engagement. The feature focuses on how the best companies ensure that employees are fully engaged....

March 2015 / Written by Daniel Mullins

Is Michael Porter Wrong?

Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...

March 2015 / Written by Paul Hague

China Series: The Do’s and Don’ts of Gift-Giving in China

Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...

February 2015 / Written by B2B International