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Sponsorship

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over the effectiveness of high profile advertising and sponsorship.
The World Cup is now over and things are, once again, returning to normal. Wives get their husbands back, kids get the right to watch TV back and the men are

Different Strokes for Different Folks

In her first Thursday Night Insight of 2010, Caroline Harrison takes the opportunity to go back to basics.
I’m sure – at least I hope – he won’t mind my telling you this, but I had something of a hand in my colleague Oliver Truman’s last Thursday Night Insight. Whilst knowing that

Not Howay’ To Do It

Oliver Truman this week takes a brief look into the topic of sports sponsorship.
As is de rigueur in the UK, hardly a weekend goes by when at least some of my time isn’t occupied by watching football (or “soccer”, if you’re that way inclined). After all, it’s Britain’s main

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