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Quantitative Research

The Wisdom Of Crowds

In this week’s Business Surgery, Paul Hague offers an interesting slant on the quantity vs. quality debate.
An article caught my eye in the Financial Times recently (24th July 2012). It was by John Kay and called The Parable Of The Ox. It told the story of how, in 1906, the great

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the

Global market research grows… but only just

ESOMAR, the world organization for enabling better research into markets, consumers and societies, confirmed this week a slowdown in market research revenues worldwide.  Although global market research revenues grew by 4.5% in 2008 to reach US$32 billion, this only equates to a net 0.4% increase when inflation is taken into

The Growth of Online Market Research

A recent article featured in BtoB magazine – Online market research takes off
– suggests that internet surveys combined with more traditional research methods are becoming the norm.
The article estimates that 43% of all survey research carried out last year was conducted online.  Whilst quantitative consumer research has been

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages

96% Fat Free

In his first Thursday Night Insight, David Ward – B2B International’s Head of Data Processing and resident number cruncher – warns us of the dangers of taking statistics at face value.
Numbers and statistics are quoted at us all the time but how often do we stop to think about what they really mean

The Biggest Survey On The Planet

In a topical Thursday Night Insight blog post, Caroline Harrison reflects on why this week’s American elections have resonance for marketers and market researchers everywhere.
It probably hasn’t escaped your notice that the U.S. presidential elections took place earlier this week.  Throughout Tuesday evening and into the early

Segmentation: Are All Women Purchasers The Same?

Segmentation is key to deciding which groups of apparently like-minded individuals to target with your product or service.  From more basic demographic or ‘firmographic’ groupings according to sex, age, location, etc, through to more useful but undoubtedly harder-to-categorise behavioural or needs-based segmentations, most companies realise that they can’t be

The Apprentice: What We Can All Learn – Pricing Research

Last week’s episode of The Apprentice saw the two teams challenged to set up and run their own laundry business for 24 hours. Both teams had to go out and tout for business, wash and press the laundry to a high standard, and return all the correct items to

2007 in Market Research – A Retrospective

First of all – A Happy and Prosperous New Year to all our readers!
Although New Year is typically a time to look forward to new events and experiences, we thought we’d break with that convention somewhat in our first post of 2008, by having a quick review of the year just gone on

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