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Quantitative Research

The Wisdom Of Crowds

In this week’s Business Surgery, Paul Hague offers an interesting slant on the

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

Global market research grows… but only just

ESOMAR, the world organization for enabling better research into markets, consumers and

The Growth of Online Market Research

A recent article featured in BtoB magazine – Online market research takes off

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development

96% Fat Free

In his first Thursday Night Insight, David Ward – B2B International’s Head of Data

The Biggest Survey On The Planet

In a topical Thursday Night Insight blog post, Caroline Harrison reflects on why

Segmentation: Are All Women Purchasers The Same?

Segmentation is key to deciding which groups of apparently like-minded individuals to

The Apprentice: What We Can All Learn – Pricing Research

Last week’s episode of The Apprentice saw the two teams challenged to set

2007 in Market Research – A Retrospective

First of all – A Happy and Prosperous New Year to all our readers!

Our industry expertise

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars