Home > Archive by category "Pricing Strategy"

Pricing Strategy

How the Value Equivalence Line Can Help Strategic Decision-Making

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure?

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the

10 Ways to Market and Sell Your Offer on Value Rather Than Price

 
Over the last 10 years, competition in most markets has been increasing and

Are You Using The Optimum Pricing Strategy?

 
Choosing an effective pricing strategy is vital for the success of any product

The End of Cheap China?

In this week’s Business Surgery, Stephanie Teow assesses whether the appeal of China

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant)

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to

Recognising the Price Typology

At a time when consumers and businesses alike are watching the purse strings, Carol-Ann

Where is the love?

In this week’s Thursday Night Insight, Julia Cupman draws the analogy between marketing

What Can Marketers Learn From Extravagant MPs?

In his latest Thursday Night Insight, Matthew Harrison reflects on what lessons we

Our industry expertise

B2B International showed their customer satisfaction expertise in helping us identify and make improvements across our business.

Artex

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel