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Net Value Score

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a

Our industry expertise

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.

E-ON

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools