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Net Value Score

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a

Our industry expertise

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

More than any other asset you and your team offered, your attentiveness and responsiveness provided a feeling that our business success was as important to you, as it is to us.

GlobalSpec