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Market Research China

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried, but only a handful can confidently say they have cracked the Chinese market. However, chances of success can be significantly increased by conducting some thorough market research. Taking time to understand the culture, buying habits, and needs of the China

Top 10 Trends in China For 2014

As today marks the start of Chinese New Year (Happy Year of the Horse!), we thought we would mark the occassion by making today’s blog post all about China.
Recent news has highlighted that China’s economy is showing signs of stabilising, with a GDP growth of 7.7% in the last quarter of 2013,

Study Reveals Top 100 China Brands

A recent study, commissioned by WPP and conducted by Millward Brown, has revealed the most valuable Chinese brands and highlighted the growth that Chinese brands are seeing across different industries. The top 10 brands, as revealed by the 2014 WPP BrandZ Top 100 Most Valuable Chinese Brands study, are shown below.

New Asia-Pacific Headquarters for B2B International

B2B International China has found a new home! After seven years in Beijing, we have outgrown our original office and made the move to shiny new premises. Still located in a convenient, central location in the Chaoyang District, our new Asia headquarters is a welcome move and all the team in China are

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research business on three different continents, it can feel like you have an average body temperature but it is made up of a foot in the fire and the foot in the fridge. The fire and the fridge are the

B2B Marketing Chief Congress

Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress 2013. B2B International was represented at this prestigious event by Matthew Harrison, Daniel Sun and Stephanie Teow, and Matt and Daniel were delighted to take to the stage on the Friday afternoon to present a session on B2B Market

Doing Business In China

Last week, B2B International CEO Matthew Harrison was a guest speaker on the panel of Insider’s International Trade Breakfast in Manchester. Matt, along with the other panellists, discussed all things China, offering advice to companies interested in the opportunities this vast country has to offer, as well as answering any specific questions

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops

Feelings and forecast

With so many people interested in the state of the economy, Alaric Fairbanks this week takes a look at some of the more unusual indicators which may tell us whether prospects are looking up.
Even – perhaps especially – here in Beijing, as elsewhere, not a day goes by without mention of the economy

Cultural Differences And Knowing Your Market

In his latest Thursday Night Insight post, Matt Powell reflects on his experiences working in our China office and the difficulties inherent in conducting business across cultural boundaries.
I recently saw a TV advert from one of the world’s major banks that professes to its excellent local knowledge in every single country. 

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