Archive for the ‘Employee Satisfaction’ Category

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Building Staff Loyalty In The Workplace

Tuesday, March 6th, 2012


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The more forward thinking businesses out there realise that in times such as these that you have to be strong for your staff and carry them with you and they, in turn, will support you.

In order to build loyalty and engage your workforce, follow these 5 steps that are most closely correlated with staff satisfaction:

1. Start from the top and give confidence to those that you are leading as well as live the company values (especially senior management)

2. Give peace of mind about the future of the company so staff have belief!

3. Listen – and show your employees that you care

4. Don’t take advantage of your employees – their well-being is of utmost importance so treat everyone fairly

5. Allow managers the autonomy to do just that….manage but also support their team to enable them to fulfil their true potential

For more information about how B2B International can increase staff satisfaction and help create loyalty in your company visit: http://www.b2binternational.com/research-and-intelligence/employee-engagement

Click here to read our latest white paper on staff satisfaction and employee engagement visit:



The Art of Employee Engagement in China

Wednesday, February 22nd, 2012


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This week, Mark Hedley takes a timely look at the issue of employee satisfaction

With rising unemployment figures, reduced income levels of the majority of workers and the contentious issue of bankers’ bonuses continuing to provoke strong public feeling in the UK, it seems the issue of how to keep employees satisfied and motivated has never been more relevant. In China too, the issue of worker treatment has started to receive much greater attention in the media. Most recently, Apple’s decision to investigate reports of poor working conditions and low pay at the Foxconn plant in southern China, following a spate of accidents and worker suicides, reflects a growing public mood in China for improved treatment of workers by both multinational and local Chinese companies.

While very few companies have employee problems on the scale that Apple currently faces in China, it is nevertheless true that many foreign companies in China often fail to invest sufficient time and resources in measuring and looking to improve satisfaction levels amongst their employees. Although this is particularly due to a failure of will on behalf of Western managers, this is also due to cultural differences in the way that companies are organized and operated in China. Nowadays, many Western firms have a localized management team in place, which means Eastern cultural values often remain entrenched in how these companies operate within China.

Chinese companies tend to be structured along more hierarchical lines than Western firms, where flatter management structures allow for greater interaction between senior managers and employees. While managers of Western corporations often look to engage employees from all levels of the business in the decision-making process, frequently gathering feedback from employees, Chinese managers are often less active engaging with employees in this way. It can be argued that Western society is conducive to an environment in which employees are more willing to give voice to their views in an open and often critical manner than is the case in hierarchical societies such as China. Conversely, senior managers in China are normally expected to take decisions without broad consultation from junior stakeholders, while junior staff may be disinclined to voice their opinions in an open and honest fashion.

Effective employee research arguably has a more important role to play in hierarchical management cultures such as China than in Western markets. Not only does effective employee research lead directly to improvements in staff, but it also enables senior managers to tap into a rich knowledge resource within the organisation. Employee research can also help to improve organisational performance, generate new ideas to drive business success and as an additional way of ‘sense-checking’ important managerial decisions. It gives workers opportunity to feed views upward, remain well-informed about what is happening within the organization, and to gain reassurance that managers are fully committed to the organisation.

As companies in China fight to retain their most talented employees and make the best use out of their existing human resources, there is likely to be a growing future demand for research that accurately captures the attitudes and needs of employees. Assembling a more satisfied workforce is a major competitive advantage in an increasingly competitive environment. Findings from employee research can be used to develop a strategy for building a committed workforce who will contribute to the well-being and future prosperity of the company.



Happy New Year To B2B Bloggers

Wednesday, January 5th, 2011


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With 2010 now behind us an interesting survey recently carried out by Maris Interiors found that over the 2010 Christmas period, over half the offices in Britain (55 percent) spent absolutely nothing on Christmas decorations.

The overall average spend per employee was 23p!!. Only two per cent of the 140 offices surveyed had spent more than £5 per employee on Christmas decorations this year.

Of the 45 per cent of offices with any festive cheer at all, tinsel was the most common decoration: most commonly taped to the ceiling or around computer monitors. And only 12 per cent of companies splashed out on a Christmas tree, with the average height of the tree being less than five feet.

Let’s hope 2011 is a prosperous one and that the economy allows more companies to be less ‘Scrooge-like’; especially as your workforce are your greatest assets – Employee Satisfaction



The Importance of Employees

Monday, January 25th, 2010


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Your employees are one of your company’s greatest assets. What they say about your company, how they act in the workplace, and how happy they are in their roles all impact on your brand, your image, your levels of service and ultimately your customers’ satisfaction. B2B Marketing recently published an article entitled BRANDING: Motivating employees to be your ‘brand carriers’. The article, which is shown below, makes interesting reading.

Many B2B companies have gone through mergers and takeovers, with the associated churn in staff, sense of insecurity, loss of implicit knowledge and know-how… So, more than ever, B2B companies need to re-address the way they interact with their employees. Positive interaction, fostering brand engagement, can have a massively beneficial impact on your company – and your bottom line.

  1. Boost the role of employees in brand communications
    B2B companies’ employees are one of their most powerful assets and need to be recognised as such in any brand communications programme. Including an ‘employee engagement programme’ as a part of your brand plan is a good start. The role of the employee in branding the company is critical – whether it be sales, customer services, or technical support, all have direct customer interface. In effect, they are the brand.
  2. Understand the networks that employees use
    Customers and suppliers form relatively small, interlinked professional worlds. Many of them know each other, often from previous employment positions. Markets talk, so it’s time to start listening to what your employees are saying about the company – document both the good and the not so good.
  3. Get top management buy-in
    Bottom-up employee engagement initiatives only work if they are joined up with company strategy and senior management. Before spending masses on large-scale employee engagement surveys, give management a ‘weather check’ on the mood of the company, and pinpoint areas that need addressing.
  4. Avoid stale jargon – be honest
    Whatever communication tools are used to engage employees – surveys, newsletters, web-casts, intranets, away-days with specialist consultants – it’s crucial that senior management avoid soundbites that sound like lipservice.
  5. Address disconnects between company behaviour and communication
    Successfully communicating in today’s Web 2.0 world means addressing inherent distrust and cynicism. Honesty and transparency are important: how a company behaves rather than what it says sends out the strongest signal. If your company really is driven first and foremost by shareholder value, then admit that.
  6. Reward honesty in feedback
    Many corporations tend not to interpret negative feedback in the right way, taking it as a way to sideline people who dare speak their minds. This needs to be addressed, otherwise potentially timid employees will be too frightened to voice their opinions.
  7. Use social media for employee engagement
    Companies need to go beyond traditional one-way communication vehicles and embrace the world of modern, democratic and conversational-driven media. The industry networks that exist offline – industry events, forums, trade-fairs – are being complemented by these increasingly popular social media channels.
  8. Consider hiring employee engagement professionals
    Corporations can get involved with their employees by hiring community engagement professionals, whose job it is to listen and engage within industry forums, read blogs, pick up where the company image is, and re-engage with individuals directly or with influential members of the group in question, to identify problem areas, address them and ensure that change wishes are followed up.
  9. Define the experience you wish the customer to have
    In a world where product differentiation is increasingly difficult to achieve and maintain, aspects of service and experience branding – employee branding in this instance – are becoming ever more critical in making a difference. When the technical director or buyer of a client company is asked on a forum, or at an industry trade fair, by a previous colleague or acquaintance, “What are those people at Corporate X like to do business with?” you want them to give a positive picture.
  10. Boost word-of-mouth
    What employees say about their company to friends is likely to carry huge weight – more weight indeed than an ad in a traditional B2B industry magazine or a new corporate brochure. If employee views are valued, companies can genuinely create enthusiasm that will spread through the organisation, impacting positively on a range of areas leading to enhanced customer satisfaction.

So maybe it’s time to switch the focus from the voice of the shareholder or the customer to the voice of the employee – the employee as brand ambassador.



Misunderstanding The Chinese Workforce

Monday, July 21st, 2008


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Employee satisfaction, just like customer satisfaction, is a variable concept: What pleases one customer or employee is likely to be completely different from what drives contentment in another. In other words, employees can just as well be segmented as customers.

And just like a customer satisfaction segmentation, identifying what motivates employees can be approached from different directions, whether in terms of demographics or needs.

One particular way in which workers can crudely be divided is by nationality. It has commonly been observed that international workforces differ greatly in what they look for in a job.

A caution against this type of profiling is the danger of stereotyping. This is especially so in the case of China, where the received wisdom has been that Chinese employees are solely motivated by money.

However, as the following study, reported in the Wall Street Journal suggests, this perception may well be an outmoded one:

Misunderstanding the Chinese Worker: Western impressions are dated – and probably wrong
By KATHRYN KING-METTERS and RICHARD METTERS

Ask multinational firms to describe what motivates Chinese workers, and the responses are remarkably consistent: Money is the only thing that matters.

"Chinese have zero loyalty to their employer," one executive at a manufacturing firm told us. Said the general manager of a Shanghai hotel: "The most important motivator is money."

But those perceptions may be outdated and wrong.

That’s the picture that emerged when we interviewed, observed and surveyed employees at three Western-branded hotels in China last year and this year. Many of the workers we studied wanted more than just a paycheck from employers, took pride in being part of a team and often were willing to go beyond minimum requirements to solve problems on the job.

While some of the West’s impressions of Chinese workers may have been accurate when U.S. multinationals first started doing business in China in the early 1980s, our findings indicate that what Chinese workers want from a job and what they are willing to put into it has changed since then.

And if what we discovered in the hospitality industry runs true across other industries in China, then multinational companies may be using the wrong incentives to attract and retain Chinese workers. By focusing solely on salary as a motivational tool, they are giving short shrift to things such as training, time off and community building — incentives that could go a long way in a highly competitive job market.

For more click here



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