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The Biggest Threats Facing Business

Case study: Opportunity assessment
Every aspect of an organisation is vulnerable to some kind of threat. Most of us can think of an occasion when work was disrupted by inclement weather or a power outage.
Without a back-up plan, business disruptions can result in significant downtime, impacting revenue and sometimes business reputation. The London Chamber

Companies increasingly lack the resources needed to implement IT security policies

A recent study by B2B International has revealed the extent to which companies believe they do not have the necessary resources to successfully implement IT security policies, and the financial implications of dealing with IT security threats.
In April 2013, B2B International carried out the Global Corporate IT Security Risks 2013 survey

Employees increasingly responsible for incidents of data theft and loss

A recent study by B2B International and Kaspersky Lab has revealed that employee error is a major cause of internal IT security incidents leading to data theft and loss. The Global Corporate IT Security Risks 2013 survey identified the extent to which employees are to blame for these leaks, highlighting the dangers of

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific – marketing budgets appear to be on the rise. This is according to the latest Global Marketing Index from Warc.

Launched in late 2011, this monthly measurement draws on data from a panel of brand owners, media companies, ad

The Growing Business Handbook

Aimed at senior managers in middle market and SME companies, The Growing Business Handbook focuses on key issues such as funding, innovation, customer service, business technology and international expansion and includes case studies from top companies.

“Combines expert comment….with stories of the experience of people who have been through the process

The Importance of Voice

In this week’s Thursday Night Insight, Paul Hague considers the importance of “voice” and how it can be your most important asset…
“Good morning from the flight deck. This is your captain speaking.” I can’t help looking up from my John Grisham novel and admiring the dulcet tones of Capt. Bill Jones.

Business Optimism Grows for B2B Marketers

Figures from the B2B Barometer1 show that the economic situation for B2B marketers looks optimistic for the future:
Business optimism gradually returning amongst B2B marketers
On the client side:

Three fifths (60%) anticipate economic recovery within the next 12 months
Two thirds (66%) expect their own organisation to grow in the next 12

HR Certification Offers a 253% Return On Investment

Research by market research specialists B2B International on the value of HR certification around the world reveals an average ROI of gaining the credentials of over 250%
The message seems to be ‘get certified’! An online survey for the HR Certification Institute, of more than 1,500 HR professionals in 37 countries worldwide, has

Marketers and the Recession

 The Marketer, the official magazine of The Chartered Institute of Marketing, has reported how the recent recession forced many marketers to change their product and service offerings.
Following the spring wave of its Marketing Trends Survey, the CIM has revealed that 57% of marketers surveyed claim their business has had to adapt its product

Business Superbrands

 According to the latest annual Business Superbrands Top 500 survey, Microsoft has risen three places in the rankings to take this year’s top spot, knocking I.T. rival Google down to number 5 in the process.
The survey, compiled by The Centre for Brand Analysis (TCBA), takes an initial list of 1,200 brands, of

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