In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this effort is the “Zone of Tolerance.” But what exactly does this term mean, and how can it be effectiv...
SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as external opportunities and threats. This dual perspective is essential for conducting effective market opportunity ass...
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, w...
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often drives consumer behavior, B2B marketing requires a more nuanced approach that links rational decision-making with em...
When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop up across various sectors: price, service, and product availability, to name just a few. We also hear similar themes raised as pain points ...
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that building a powerful brand is a key strategy for B2B marketers, and we have helped countless clients develop, assess, and track their brand ...
There are several frameworks which can be used as part of a market research study to help businesses make sense of the data collected and make smarter, more informed decisions. One particularly useful framework is PESTLE analysis, which helps ...
What is a G-Zero World? Obtaining reliable, high-value insights from decision-makers worldwide is not easy. This makes a well-executed B2B market research project crucial. As we move deeper into 2025 and beyond, we may witness a shift in the global o...
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth understanding of a topic and want to know why people feel a certain way, qualitative research is the obvious choice...
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically. As a Senior Market Research Interviewer, I’ve had the privilege of conducting high-quality interviews across many countries ...
