B2B Insights Podcast #68: How to Build Effective CX Programs

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

September 2025 / Written by Conor Wilcock & Jennifer Strange

Big Qual: What It Is and Why It Matters for B2B Research

In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative research methods knows that’s easier said than done. Traditional qual gives us richness and context, but it’s rarely...

September 2025 / Written by Simi Dhawan

The Importance of Live Listening for In-Depth Interviews

  We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively listening to what customers have to say allows us to deeply understand their needs, expectations, experiences, and pain poin...

July 2025 / Written by Georgia Wadsworth

5 Essential Tips for Testing Creative in Market Research

  In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and advertisements – is essential to ensure they resonate with the target audience and achieve their intended impact. At B2B Internatio...

July 2025 / Written by Kim Arend

Introducing the RIVR Pricing Model

  B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness to pay for different combinations of features and tiers of service. This presents a much more complex pricing challen...

June 2025 / Written by Thomas Grubert