Pricing: The Most Overlooked Growth Lever in the Marketing Mix
...story is unclear It is where money is most often left on the table – under-pricing remains a common issue In practice, pricing mistakes tend to show up in four......
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What It Really Takes to Achieve Premium Positioning in B2B
...into pricing, positioning, and customer experience is another. At B2B International, we help organizations translate complex customer insight into clear, evidence-based decisions – identifying where premium can be credibly claimed,......
B2B Blog entry
Trust Remains the #1 Driver of B2B Choice – Here’s What That Really Means
...trust as a driver of growth, the challenge is not just recognizing its importance, but understanding how it is built, experienced, and measured across increasingly complex buying groups. B2B International’s......
How to Build B2B Propositions That Actually Win in Market
... From Insight to Proposition: Closing the Gap One of the biggest challenges in B2B organizations is not a lack of insight – but a failure to translate it into......
B2B Blog entry
B2B Insights Podcast #70: How Market Research Accelerates Healthcare Innovation
...innovation projects? Christine: The biggest lesson is that market thinking should be integrated earlier into the innovation process. Scientific excellence is absolutely essential, but innovation also needs a practical application.......
How to Set Up Value Proposition Research for Success
...refinements to an existing product or service. The temptation is to include everything. After all, if you’re investing in research, why not leave no stone unturned? In reality, this approach......
The Future of B2B Pricing Research: Why Complexity Is Becoming the New Normal
...to subscription pricing, or an industrial manufacturer bundling digital services into a traditional product offering. In both cases, the challenge is not simply determining the right price. It is understanding......
Building A Procurement-Proof Pricing Story
...or improving customer experience. The solution itself is simply the mechanism. The outcome is where the value sits. This is particularly relevant when we look at broader B2B buying behavior.......
The Hidden Signals Shaping Your Brand: Why Semiotics Matters More Than Ever
...Semiotics Is Really About Trust The latest Superpowers Index research highlights an important reality of B2B buying: trust is not about likeability. It is about reducing risk. Buyers are asking......
B2B Blog entry
B2B Insights Podcast #71: Client Spotlight – The Value of B2B CX Research
...industries including oil and gas, water, power, chemicals and industrial processes. It’s been fascinating applying customer experience principles in a B2B engineering environment, and I’m looking forward to sharing some......