...6 Critical Success Factors for Qualitative Research The Importance of Live Listening for In-Depth Interviews Big Qual: What It Is and Why It Matters for B2B Research To discuss......
...for dentsu on the topic of Diversity, Equity, and Inclusion (DEI) – what does it mean to organizations, how do they develop it, and how can it transform brands? In......
...or provide global public goods. This scenario is known as a G-Zero world. In a G-Zero world, the absence of global leadership and increased geopolitical instability could significantly impact B2B......
...decisions. One particularly useful framework is PESTLE analysis, which helps identify and discuss market influences that may impact customer behavior and emerging needs. This analysis aids businesses in pinpointing opportunities,......
...5. Data Immersion B2B qualitative research generates extensive data, even from short interviews. Data is captured verbatim, allowing the research team to immerse themselves in it and identify emerging themes......
...survey is poor practice. It is also worth considering changing the text in any reminder email. Including the closing date of the survey in reminder emails is good practice. Respondent......
...a different product-focused attribute). That said, it is recommended to include one attribute that is price or value-related, as this framework focuses on determining whether a brand’s value is justified......
...In this article, we will explore the topic of the ‘Employer Brand’ – the way in which the brand is conveyed and known in the job market, and what it......
...communication strategy. Why Brand Communication is Important in B2B Brand communication in the B2B context includes activities aimed at positioning a brand and communicating with business customers. This encompasses......
...global study with B2B decision-makers, the Superpowers Index, shows that in an increasingly intense competition for customers, the brand is more important than ever, and brand building has become the......
