...the Problem with Data Quality in B2B Research Read now Tackling Internet and Connectivity Issues Internet issues can be a significant challenge, especially in countries like the Philippines and......
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth understanding of a topic and want to know why people......
...for dentsu on the topic of Diversity, Equity, and Inclusion (DEI) – what does it mean to organizations, how do they develop it, and how can it transform brands? In......
...or provide global public goods. This scenario is known as a G-Zero world. In a G-Zero world, the absence of global leadership and increased geopolitical instability could significantly impact B2B......
...decisions. One particularly useful framework is PESTLE analysis, which helps identify and discuss market influences that may impact customer behavior and emerging needs. This analysis aids businesses in pinpointing opportunities,......
...5. Data Immersion B2B qualitative research generates extensive data, even from short interviews. Data is captured verbatim, allowing the research team to immerse themselves in it and identify emerging themes......
...survey is poor practice. It is also worth considering changing the text in any reminder email. Including the closing date of the survey in reminder emails is good practice. Respondent......
...a different product-focused attribute). That said, it is recommended to include one attribute that is price or value-related, as this framework focuses on determining whether a brand’s value is justified......
...In this article, we will explore the topic of the ‘Employer Brand’ – the way in which the brand is conveyed and known in the job market, and what it......
...communication strategy. Why Brand Communication is Important in B2B Brand communication in the B2B context includes activities aimed at positioning a brand and communicating with business customers. This encompasses......
