...the wheel’! When it comes to secondary research, it is easy to fall into the thinking trap of ‘I’m sure this has been seen / done before’ given that the......
...be treating each customer as its own segment, however, this is impractical and inefficient to deliver in practice so we need an approach that is effective and practical. Segmentation is......
...as a result, the right questions to include in the survey. The advantage of AI here is that it responds directly to what the respondent is speaking about in their......
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
In life, strengths can also be weaknesses. This is certainly the case in business-to-business companies where there is often tension between the sales and marketing teams. In b2b companies, the......
A deep dive into the latest Superpowers Index reveals what’s important to manufacturing buyers, the top priorities for manufacturing marketers, and the key trends impacting the manufacturing and industrial sector......
...with regulations, law, industry standards & ethical practices Takes care of its suppliers, business partners, and communities A Gap in Thought Leadership Performance Despite its growing importance, few B2B brands......
...customer’s point of view, if they can see it, smell it, touch it, taste it or hear it, it becomes a part of the customer experience – and therefore the......
...Unlocking Deeper Insights with AI Probing in Online Surveys Read more Examples of Projective Techniques in B2B Market Research Personification This method asks respondents to imagine something inanimate (often......
...me that the number one issue is always data quality. When data quality is high, we can confidently make strategic decisions. I fondly remember a presentation I gave where I......
