...with its own set of hurdles. From the infamous “You’re on mute!” to connectivity issues disrupting sessions, these technical glitches can be frustrating. However, with patience, humor, and innovative solutions,......
...business is performing at each stage, it is often useful to calculate derived importance to see how important each stage actually is. By investigating how big an effect each stage......
...being interviewed. In addition, we have tested hundreds of questionnaire variations, we know what can cause distortion in the data, for example introducing the use of color in scales in......
...to come calling. Nor is Team Ireland. And I don’t have any grandparents from the Solomon Islands. I was therefore extremely surprised to read about a recent YouGov poll in......
...there is no denying the rate at which it is changing our working world and (like fire) AI is dangerous if handled improperly. AI is an excellent tool to rapidly......
...points include: The headlines from this year’s Superpowers Index Study The newly introduced Superpowers Index Score and what it means for brands The commercial benefits for brands whose Superpowers Index......
...we work. This is true as much for market research as it is for many other industries. Gone are the days of regular F2F meetings with clients and in-person interviews......
...Increased buy-in and support leading to action The likelihood of research results being implemented depends on how invested key stakeholders are. Involving different stakeholders in the internal interviews allows them......
...industry, product or service area). However, it usually involves some risk, and the more interesting the opportunity, the greater the risk. Early market research can protect a company and its......
...market at this price would be a mistake. A small segment of the sample shows very keen interest in the solution seeing large benefits in its novel features. Running the......
