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The Net Value Score (NVS)
...Neither better nor worse ○ Somewhat worse ○ Significantly worse ○ How would you rate COMPANY X on the total value the company offers, compared to the total value......
B2B Blog entry
The Importance of Compliance and Data Protection in Market Research
...collected, the importance of compliance and data protection has never been more important. Legal Compliance Compliance with data protection law is essential for any company conducting market research. Regulations such......
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Webinars
...customer experience, these webinars offer the very best advice and tips to help grow and improve your business. Stay tuned for more webinars coming soon! If you have any questions......
B2B Blog entry
B2B Insights Podcast #64: The Best Frameworks to Develop Winning Propositions
...a company, there is often more than one decision-maker involved. Especially in the B2B space, decisions are often complex and made by groups. For example, in an industrial company, the......
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Market Research Company in Chicago
...well as for many of the world’s largest multinationals. Using the very latest market research tools and techniques, our consultants develop customized research programs for companies in a wide range......
Comparing Apples to Pommes: Understanding and Accounting for Cultural Bias in Global B2B Research
...Post (2012, April 11). Coke Machine Takes Hugs Instead Of Money. Retrieved from http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.html 6Lallanilla, M. (2012, December 20). Happiest Nations on Earth Revealed. Retrieved from http:/...
How to Measure Sponsorship Effectiveness and ROI
...and communication teams in a company, the decision to sponsor, for example, an event at Ascot, a musical programme at the Royal Albert Hall or a cycling team in the......
What We Do
Correspondence Analysis / Brand Mapping
...company is viewed as a brand compared to competitors. He carries out a survey in which people are asked to state which words or phrases are most associated with different......
Our Experience
Manufacturing and Industrial Market Research
We can never underestimate the importance of manufacturing and industrial companies to the worldwide economy. So many other companies, across so many divergent sectors, are reliant on the products they......