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Value Marketing & Value Selling In B2B Markets

...and ‘partnership’ are key needs, and usually they are insufficiently met.   Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....

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The Net Value Score (NVS)

...Neither better nor worse ○ Somewhat worse ○ Significantly worse ○   How would you rate COMPANY X on the total value the company offers, compared to the total value......

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Webinars

...customer experience, these webinars offer the very best advice and tips to help grow and improve your business. Stay tuned for more webinars coming soon! If you have any questions......

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Market Research Company in Chicago

...well as for many of the world’s largest multinationals. Using the very latest market research tools and techniques, our consultants develop customized research programs for companies in a wide range......