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Our Experience
What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge differences in size. Within businesses there are often complex groups......
New Horizons: B2B CMO Guide to Navigating Complexity
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify how B2B CMOs have responded to the pandemic and how......
B2B Blog entry
Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why customer complaints are a gift ......
Our Research Services
Global Market Opportunity Research: Assessment and Situation Analysis
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
B2B Blog entry
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
B2B Blog entry
COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......