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...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and drink is a market abounding with opportunities and if, like......
...of thoroughly understood market research and use the very latest market research tools and techniques to compose tailored programmes for a wide range of business sectors. These include IT Market......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why customer complaints are a gift ......
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge differences in size. Within businesses there are often complex groups......
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective competitors in many sectors. If brands fail to distinguish themselves......
