...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out vital in enabling differentiation and competitive advantage within the industry.......
...audience is online but may need support. Advantages: Combines digital convenience with human support. Ideal for advanced methodologies like conjoint or simulations. Direct communication allows for probing and prompting. Enhances......
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
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...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify how B2B CMOs have responded to the pandemic and how......
