How to Build Customer Lifetime Value Using Research
...problem for most companies is not the number of customers that give a low score of 6 or below but those who simply believe the company is satisfactory, scoring 7......
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B2B Blog entry
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
Our Experience
Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out vital in enabling differentiation and competitive advantage within the industry.......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
Our Research Services
Global Market Opportunity Research: Assessment and Situation Analysis
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
B2B Blog entry
C-D Mapping: A Different Approach to Brand Mapping
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
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Market Research Company in Manchester
...Bramhall House, 14 Ack Lane East, Bramhall, Stockport, Greater Manchester, SK7 2BY, United Kingdom Call Us: +44 (0)161 440 6000 Fax:+44 (0)161 439 8564 E-mail Us: info@b2binternational.com View Larger Map......
B2B Blog entry
COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
B2B Blog entry
Does Sustainability Pay Off?
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...