...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
...audience is online but may need support. Advantages: Combines digital convenience with human support. Ideal for advanced methodologies like conjoint or simulations. Direct communication allows for probing and prompting. Enhances......
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates.......
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge differences in size. Within businesses there are often complex groups......
