How to Build Customer Lifetime Value Using Research
...problem for most companies is not the number of customers that give a low score of 6 or below but those who simply believe the company is satisfactory, scoring 7......
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B2B Blog entry
Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why customer complaints are a gift ......
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Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out vital in enabling differentiation and competitive advantage within the industry.......
B2B Blog entry
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
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Market Research Company in London
...of thoroughly understood market research and use the very latest market research tools and techniques to compose tailored programmes for a wide range of business sectors. These include IT Market......
The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
New Horizons: B2B CMO Guide to Navigating Complexity
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify how B2B CMOs have responded to the pandemic and how......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......