Business Insight Audit
...given limited budgets? How do we instill confidence in our customers that we are a safe bet for the long-term? What do they need to hear in terms of our......
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Connecting You With Today’s B2B Buyer
...approach to drive short term sales whilst driving long-term business growth is not a new concept. However, we have found in this study that the purchasing journey is a long......
The Changing World of Industrial Distribution
...through the distributor chain. The term “distributor” is used loosely to cover a wide range of middlemen. In its strictest sense a distributor should: Purchase goods from his supplier for......
Pricing Strategy: Name Your Price
...are likely to be inelastic and a price increase will have very little effect on demand (at least in the short term). Products that are differentiated with lots of special......
Channels to Market: Know Your Place
...customers could order and pay for their products. They branded this website Xiameter to make sure it was clear to customers that purchasing through this route meant different terms and......
Growth Strategy: Up, Up and Away
...in the longer term. When times are hard it is much more difficult to make money from selling more or charging more. The most obvious route to profits in these......
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...things are equal, people buy on price.” This led to a search for something that would make a worthwhile difference. Differentiation is fine but you have to find a way......
The Customer Journey and How Businesses Buy
...3: The final choice When there is little to choose between suppliers in terms of their performance, their price and availability, the brand kicks in again and influences the final......
B2B Blog entry
Ryanair and the Importance of Internal Culture in Customer Experience
...on their terms. They always state what is required to be paid, and what customers must do. As O’Leary says – if you don’t read the instructions, you really are......
Our Journey to CX Excellence: an Interview with… Paul Cunningham, Leidos
...us to measure customer satisfaction and to set improvement targets after the first year to measure our success rate. In order to do this we needed an independent market research......