Our Research Methods
Learn more about the B2B market research methods and techniques we use in our projects.
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Trusted Research Partner for Top B2B Brands
Our Approach
Qualitative Research
When we need to establish the true meanings attached to products, brands, and trends, we use qualitative research to identify underlying needs and motivations. It allows us to ask "why," put issues on the table, and understand customers, buyers, and markets in general.
Our Approach
Quantitative Research
When we need to measure attitudes towards products or brands with a high degree of certainty, or establish the size of a trend, we use quantitative research to identify needs and motivations. It allows us understand customers, buyers, and markets in a strategic way and drive action.
Our Approach
Interactive Research Tools
View our range of easy to use interactive tools, to help you with planning and scoping market research projects.
Our Approach
FAQ
View our collection of guides answering our most frequently asked questions on market research techniques and methods.
Our Insights
Further Insights on B2B Research Methods
Are You Really Speaking Your Customers’ Language?
This is the first blog in our mini-series on language in market research, exploring how the words we choose shape the qu...
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Why B2B International Continues to Be the Partner of Choice for World-Class B2B Research
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership...
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How to Maximize ROI on Your Research Project
In a world of compressed budgets, where research is increasingly seen as a ‘discretionary spend,’ it has never been ...
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Balancing AI and Human Insight in Qualitative Research
Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the ...
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How to Maximize the Value of Telephone Interviews in B2B Research
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research...
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3 Often Overlooked CX Metrics that Make your Customer Experience Program Stronger
NPS and CSAT scores are the most commonly used CX metrics – but what if they’re only telling half the sto...
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Big Qual: What It Is and Why It Matters for B2B Research
In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qu...
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AI, Data Quality, and the Evolving Role of the Researcher: Key Takeaways from Quirk’s NYC 2025
Recently, some members of our North America team attended The Quirk’s Event in New York – one of the largest ...
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Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the ...
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Why AI Translation and Transcription are Powerful Allies in the Market Research Process
In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever....
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The Importance of Live Listening for In-Depth Interviews
We all understand the importance of listening to our customers—but how often do we truly hear their voices? Act...
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5 Essential Tips for Testing Creative in Market Research
In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and adverti...
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Speak to One of Our B2B Research Experts
Want to discuss how B2B market research could benefit your business? Get in touch to schedule an introductory call with one of our team.
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