B2B International
 

April 13, 2016

Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture.

We examined over 500 b2b brands to determine what makes a differentiated customer experience and have identified the six pillars of b2b customer experience excellence. Scroll down to view the infographic on what these are, and to see the proportion of b2b firms that perform well on each pillar.

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