An Interactive Guide to Using Segmentation to Build a More Compelling Go-To-Market Strategy
Segmentation – the process of dividing your customers into smaller group – is a core part of effective marketing.
Instead of relying on a single offer that only partially meets customers’ needs, a business with strong segmentation can address a variety of customer groups with specific messaging tactics, targeting strategies, and value propositions.
The result is a more compelling go-to-market strategy that delivers a broader range of customers a more personalized experience.
B2B International’s proprietary Superpowers research shows that B2B companies that provide more personalized experiences can benefit from higher contract values, shorter sales cycles, and greater customer loyalty. However, only 5% of B2B experiences are fully delivering on this promise—so there’s a real opportunity here.
This interactive guide is designed to help B2B marketers design, manage, and implement segmentation strategies that create meaningful competitive advantages.
To view the interactive PDF in full-screen mode, click here to open in a new window.
Readers of this article also viewed:
- B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2024 & Beyond
- Best Practices For Implementing Segmentations
- When to Use Qualitative Research to Better Understand Your Customers and Their Needs
- Buyer Personas: How to Research, Develop and Activate Buyer Personas in B2B
- Market Segmentation in B2B Markets